Aiden’s deep-sea fishing grew from years of building a business around commercial fishing, mainly for lobster, cod and mackerel. He started his fishing career at the age of fifteen and, a few years later, soon realized that it was not only necessary to land the “catch-of-the-day”, but also to market it. This led him to launch his business of trucking fish door-to-door to regular customers.
Tourism in PEI was growing steadily in the mid fifties, and in order to diversify his business and share his love of the sea, Aiden decided to take the plunge. And so, in 1957 he purchased his first fishing boat (for $750) and began offering deep-sea-fishing excursions, two five hour trips per day.
A few years later, after returning from deep sea fishing, a customer asked Aiden if he had any cooked lobsters for sale. Aiden told him, “I will have some in about a half hour”, and with a pot from the boat and a coleman stove, Aiden was pleased to see the customer happily departing the shanty with his box of steaming hot lobsters. And it was at this moment that the fish market, Doiron Fisheries, was born. Today, many loyal customers and numerous markets and restaurants rely on Doiron Fisheries for their “catch-of-the-day”.
Tragically and, before his time, Aiden died in 2004. Sadly his wife, Bev past away recently as well. Aiden’s son Paul and his wife Colleen own and operate Aiden’s Deep Sea Fishing, while daughter Cheryl is directly involved in the management and operation of Doiron Fisheries. His daughters Karen and Denise, and son Doug live within a few kilometers of the business and his son, Len, loves to visit PEI from his home in Massachusetts.